Welcome to the posts page of your Shield dashboard.
This page allows you to go deep and analyze post performance on an individual level.
What you'll see:
1 - Metric cards
5 - Detailed post inspection (incl. audience demographics)
1 - Metric cards
The metric cards provide quick insights into your posts' performance. Each card displays current statistics and percentage changes, with trend graphs at the bottom for historical comparisons.
Navigation: Click any metric card to expand and compare changes. The black line represents your current period's performance, while the grey line shows the previous period.
Recommendation: To view changes fast, look to the bottom left of the graph to measure the changes in percentage and absolute numbers.
2 - Sort and filter
Choose which posts you analyze by using the sorting and filtering tools.
Options include:
Metric filtering: Choose to view posts by metrics like reactions or impressions.
Sorting: Organize posts by profile, content type, and total or average stats.
Navigation: You can find the dropdown fields on the left to apply your filters and sorting preferences.
Recommendation: Sort by averages to reduce outlier effects.
3 - Time period selection
Decide which time frame you want to look at. Time frames range from quarterly to yearly, or choose and set a custom range.
Navigation: Adjustments can be made on the right. Here you can select predefined or custom time periods.
Recommendation: Selecting 'All time' and sorting by impressions reveal your best performing posts of all time.
4 - CSV Export for advanced reporting
Easily download your post data as a CSV file for more advanced analysis and reporting.
Navigation: The export option is located to the right of the time period selection.
Recommendation: Use this feature to perform detailed analyses and create comprehensive reports based on your post performance data.
5 - Detailed post inspection
Clicking on a post reveals detailed statistics such as audience demographics and engagement details.
Recommendation: Compare different posts to understand audience preferences and engagement levels.
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That’s Posts for you simply explained,
The Shield team
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