Feature available with Influencer plan.
Know Your Audience
Knowing your audience is key to ensure a fit between your content and the needs and pains of your audience.
Assuming you know who's consuming your content is a slippery slope that may distance you, or even worse, disconnect you, from those who actually care.
That's why we have designed and implemented Audience Demographics.
First, we have a quick view of audience demographics available as a hover feature next to each post in the Content Overview. A small pin icon will bring up the audience demographics as pie charts, as seen on the screenshot below.
Audience Demographics via Post Inspect (Mirror-glass icon 🔎 )
Through the Post Inspect icon (The mirror-glass icon 🔎 left to the hover feature above), the same audience demographics will be available, together with the actual, direct engagement on the content. This page will yield information on:
Direct engagement (comments and reactions).
Via Post Inspect, each piece of content will have a separate page of its own for further inspection.
The Shield team