All features available with Shield for Business plan.
With the Shield for Business subscription, you can track multiple LinkedIn accounts and aggregate all the content stats in just one dashboard.
In addition, all accounts come with all features available on Shield Influencer plan such as: Audience Demographics, Earned Media Value, Search Function, Export Function, and Day Labels.
Here all key features explained in details ↓
1 — Multiple profiles tracking
By default, every account you add gets its own individual workspace (folder) and is automatically included in an aggregated workspace.
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Click on the arrow (►) to uncover more details
Workspaces allow you to keep data separate between accounts connected to Shield.
One or more personal LinkedIn accounts can be connected to a workspace.
Any LinkedIn account connected to Shield can be placed in multiple workspaces at the same time.
This is a seamless way to keep clients’ data separate for easy reporting. Or to keep in-house initiatives streamlined between teams, cohorts, or various groups of people in the company.
Learn more about Account Configuration.
2 — Audience Demographics
The Audience Demographic feature has been designed to help you better understand your audience and ensure your content aligns with their needs.
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Click on the arrow (►) to uncover more details
Audience Demographic via Hover Feature
Hovering on the small pin icon next to each post in the Content Overview Section, will bring up the audience demographics as pie charts, as seen on the screenshot below:
Audience Demographics via Post Inspect (Mirror-glass icon 🔎 )
Through the Post Inspect icon (The mirror-glass icon 🔎 left to the hover feature above), the same audience demographics will be available, together with the actual, direct engagement on the content. This page will yield information on:
Company
Occupation
Region
Direct engagement (comments and reactions).
Via Post Inspect, each piece of content will have a separate page of its own for further inspection:
3 — Earned Media Value
The Earned Media Value calculator gives you an estimate of how much you would have had to pay in LinkedIn Ads to to get your content in the feed of the same number of people. In other words, what you've earned in media value posting organically.
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Click on the arrow (►) to uncover more details
On the Earned Media Value Calculator you will find a slider under Cost Per Mille (CPM). CPM also called Cost Per Thousand, is a marketing term used to denote the price of 1,000 impressions on a post.
This slider, by default, is set at $8, you can adjust it based on your CPM cost.
4 — Day labels
The Day Labels feature allows you to find which day is the best to get maximum views, reactions, or comments.
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Click on the arrow (►) to uncover more details
These buttons allow you to select and deselect the days of the week, enabling you to track the performance of your content on the chosen day(s) and determine its effectiveness.
5 — The Search function
The Search function provides stats overview of posts that are associated with a specific key-word/ #hashtag allowing you to measure which which hashtags work better for you.
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Click on the arrow (►) to uncover more details
Look for "Average Statistics" of all your posts associated with a specific key-word or #hashtag.
How to do it ↓
Choose a time period to narrow your search
Type a keyword or #hashtag in the search bar
Scroll down to Average Stats and turn on the Average button toggle to find your averages for all posts associated with that specific keyword or #hashtag
6 — Export your content stats to CSV
The Export features allow you to export your content stats into CSV file.
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Click on the arrow (►) to uncover more details
From the Content Overview Section scroll down to your Content Table and look for the EXPORT TO CSV button.
Learn more about all available features here.
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The Shield team